Carry The Weight: Annual Hemochromatosis Awareness Campaign, Virtual Bike Race and Celebration Bicycle Ride.
Fundraising Goal: $125,000
Programs It Will Fund
1. HH National Awareness Campaign
2. Advocating For A National Standard Screening Program
3. Campaign to increase # of locations where HH Blood accepted for transfusion.
25 Celebrity Riders will go head to head in a virtual/ online bike race to a fundraising finish line ($5,000 each) Then, in the physical world they will bike 52 pounds of cargo in red hazmat containers up to Timberline on Mt. Hood in Oregon.
The weight represents how much donatable, lifesaving HH blood per person gets thrown away annually. Millions of pounds of good blood is treated as biohazard material (costly disposal) instead of going inside veins and saving lives.
Donors pick rider(s) to support. When each cyclist reaches his/her fundraising goal, an awesome prize will be raffled off to that pool of donors.
A grand prize will be awarded to one lucky donor to any rider when all racers have crossed the total fundraising finish line of $125,000.
The ride itself will celebrate the successful campaign and challenge the riders to carry the weight and most importantly, bring local, regional and national media attention to increased awareness of Hereditary Hemochromatosis.